GrayMatter Software

Enterprise-Wide Core Vital Product, Software Solutions for Concessionaire Management, Car Park Revenue Management, and End to End Digital Marketplace for Airports.

Company Profile

• Store Sense Product (Airport Concessionaire Management)

  GrayMatter’s Store Sense is a one-stop solution that helps you enhance your store business via increased sales opportunities, heightened customer engagement and increased staff productivity. Store Sense enhances store revenues and elevates shopper experience by a mix of solutions covering the following areas:

  • Real-time Sales Data Capture (IoT device for data capture, software option also available as alternative to IoT device)
  • Business Intelligence & Analytics
  • Contract Management & Billing
  • Digital Campaigns
  • Digital Receipts
  • Digital Process Automation
  • Employee Productivity & Communication
  • Competition Benchmarking
  • Loyalty Programs
  • Store Traffic Profiling

  Following are the key value propositions of the solution:

  • Revenue leakage trapped by replacing manual sales reporting by the automated system.
  • Increase in revenue due to engagement via digital campaigns.
  • Prevention of opportunity loss in sales due to competitive price benchmarking.
  • Man-hours saving per month due to automation.
  • Prevention of opportunity loss in sales due to digital inventory tracking.
  • Increase in repeat customer wallet share due to loyalty programs and store traffic profiling.
  • Cross-Sell and Up-Sell promotion leading to ROI.
  • Improvement in customer service TAT due to employee tracking.

  Please view the StoreSense product page for more info: – https://www.graymatter.co.in/storesense-for-airport/

  Following are media links to some recent success stories and engagements for this solution:-
  Bengaluru Airport
  El Dorado Airport
  Aeropuerto de Carrasco
  Grupo Aeroportuario del Pacifico (GAP)

• Core Vital

  GrayMatter’s Core Vital product is a pre-built enterprise wide analytics solution that covers 10 modules (which includes Commercial, Operations, Car Park Revenue, Ground Handling, Finance, Airline Marketing, etc.), 48 sub-modules, 140+ dashboards, 700+ KPIs, 20+ predictive models, numerous data systems for Airport Operators.

  CORE VITAL enables business users to do historical data analysis with role based highly intuitive and rich dashboards to track operational performance; enhance commercial business, attract better airlines to the airport, maximize car park revenue, reduce infrastructure maintenance cost, elevate performance of people and equipments by predicting maintenance schedule.

  CORE VITAL drives real time data driven actions to optimize operational performance, reducing passenger wait time, queue bursting at various check points and forecasting passenger and baggage flow. CORE VITAL enables various analysts at airport with what-if modeling for revenue and operations, projections, forecasts and video analytics for energy usage optimization, traffic flow and many other scenarios with its high-end statistical models.

  You can read more about Core Vital at https://www.graymatter.co.in/corevitals/

  • Bengaluru Airport
  • Winnipeg Airports Authority

• Car Park Revenue Management (SmartLot)

  Car Park Revenue Management (SmartLot) maximizes revenues at airport car parks by demand forecasting and price optimization. Smart lot is a demand-driven dynamic pricing system consisting of machine learning enabled future price recommendation, supported by dashboards and reports providing historical analysis of bookings and prices as well as representation of outcomes of the data
  science models. The solution takes into consideration the following aspects:

  • Length of Stay
  • Day of Week
  • Competitor Pricing
  • Booking Pace
  • Traffic Trend
  • Seasonality
  • Special Events
  • Digital Promotions
  • Price Elasticity with Demand

  You can read more about the solution here.

  Sydney Airport
  London Luton Airport
  Stockholm Arlanda Airport
  Göteborg Landvetter Airport